Until it's recent closure, XX XX was one of South-East Asia's premiere venues for dance music, bringing local DJs and producers to the fore, while hosting international acts such as Kevin Saunderson (KMS, Detroit), FJAAK (50Weapons, Berlin), Answer Code Request (Berghain/Ostgut Ton, Berlin), Jamie XX, Chris Cruse (Spotlight, LA), ND_Baumecker (Ostgut Ton, Berlin), Sofie (Stones Throw/Boiler Room, LA), Milton Bradley (Do Not Resist The Beat/Alien Rain, Berlin) and many more.
As creative director, I was responsible for the venue's promotional graphics and event branding down to the lighting and visuals. I also oversaw XX XX's web and social presence as part of a creative management team.
Of the many events at XX XX that I developed the brand character for, a few notable examples are:
A monthly mini-festival event bringing together live music, performers, visual artists and food pop-ups.
A weekly LGBTQI+ friendly art and fashion themed party which brought experimental installation and artists into an accessible event space.
A 'tabula rasa' event that brought new sounds to the venue each week
An experimental sounds evening giving a platform to local ambient and electronic producers